X is a family business born from a dream.

 

A dream shared between siblings, built on the same desire: to create sportswear that feels as good as it looks, without ever compromising on quality.

 

It all started with the older sister, who was at the gym almost every day. Her favorite part of the day wasn’t just the workout , it was choosing what to wear. She believed that what you put on your body has the power to change how you feel, how you move, and how confident you show up in the world.

 

When her siblings moved to the United States, that dream took its first real shape. While they searched for the best quality pieces in the U.S., the brand began in Albania, reselling carefully selected activewear, built purely on trust, word of mouth, and love. We started from zero. No shortcuts. No big investors. Just belief, consistency, and a deep respect for the people who chose us.

 

Every customer became family. And to this day, we treat them that way.

 

As the community grew, so did the vision. X expanded beyond borders. What started as a dream in Albania evolved into a brand officially created in the United States ,rooted in family values, shaped by hard work, and driven by purpose.

 

X is more than sportswear.

It’s movement.

It’s trust.

It’s family.

And we’re just getting started.